proudly present
/ ka-izen / jap.noun / continuous improvement
k[AI]zen playbook

Reshaping SEA Commerce Growth with Human-Centered Agentic AI

FRIDAY, 26 September 2025  |  4PM - 8PM
Restaurant Dominic @ The Row, KL  

You're invited to an elegant evening of discovery, where leaders explore Agentic Al growth through the lens of intelligence, insights, and empathy — paired with fine dining and elevated dialogue.

Welcome to k[AI]zen playbook
VOLUME 1
This first edition of k[AI]zen playbook convenes industry voices to discuss human-centered Agentic AI and future growth strategies, in partnership with beBit TECH, CrescoData, and Omnichat.

What is k[AI]zen playbook?

What is KAIZEN?

Kaizen is a Japanese business philosophy of continuous improvement — small, steady changes involving everyone to enhance processes, boost productivity, and drive gradual, lasting growth.

AI-Driven Kaizen Marketing Framework

Marketers face challenges of personalization, retention, and customer trust. This framework uses data and AI to refine every step — we’ll hear from industry leaders on what works for them and how Agentic AI refines every step while keeping strategies human-centered.

Meet Our Speakers

Join thought leaders redefining growth in SEA commerce. From AI breakthroughs to next-gen marketing strategies, uncover what’s truly working in today’s data-driven, human-centered digital economy.
Chief digital officer at
L'Oreal malaysia & singapore
SPEAKER

Cesare is a digital leader at L’Oréal, committed to transforming eCommerce with consumer-first strategies and sustainable growth.

Country Manager at
StashAway malaysia
SPEAKER

At StashAway Malaysia, Wai Ken Wong drives fintech transformation, leveraging AI and empathy to empower investors with smarter financial solutions.

Senior Account Director at omnichat
SPEAKER

Passionate about connection, Anthony helps brands unlock AI-powered messaging to engage, retain, and grow with purpose at Omnichat.

Regional Director, zalora
SPEAKER

With 10 years of experience in the eCommerce industry, Matej now leads the regional roll-out of ZALORA’s multi-channel platform.

Founder & CEO, LOL Asia
SPEAKER

Rizal Kamal is the pioneer behind The Alice Experiment, Asia’s first AI band blending human creativity, emotions with AI.

Marketing Director, SEA at beBit TECH
MODERATOR

With a decade of global startup and SaaS growth experience, Erica Yoong leads beBit TECH’s regional marketing and growth in SEA.

改善 k[AI]zen playbook Reshaping SEA Commerce Growth with Human-Centered Agentic AI

Who Should Attend?

This exclusive gathering is tailored for leaders shaping digital and eCommerce growth with AI and human-centered strategies.

CMOs & Marketing Leaders

You drive brand strategy and seek human-centered AI solutions that enhance loyalty engagement and revenue growth.

Heads of Digital/CRM/eCommerce

You optimize customer journeys and want smart AI automation that maintains personal connection while reducing team burnout.

Product & Growth Leaders

You scale user acquisition and need intelligent systems that personalize experiences without sacrificing authentic human engagement.

Strategic Innovators

You look for actionable Agentic AI or AI applications that transform customer engagement through empathy-driven automation strategies.

CX Leaders

You orchestrate end-to-end customer journeys and need empathy-driven AI that transforms every touchpoint into loyalty-building moments.

Exquisite French Dining Experience with Chef Dominic

Guests will indulge in an exclusive menu curated by the Michelin-recognised Chef Dominic, where French refinement meets modern culinary artistry.

The evening unfolds at Restaurant Dominic situated at The Row, 54G & 56G, Jalan Doraisamy, Chow Kit, 50300 Kuala Lumpur, Malaysia.
改善 k[AI]zen playbook Reshaping SEA Commerce Growth with Human-Centered Agentic AI
4:00 PM – 4:30 PM
Registration & Welcome Drinks
Arrive to a warm welcome and mingle over curated refreshments with fellow leaders in marketing, CX, retail, tech, AI, and eCommerce.
4:30 PM – 4:45 PM
Welcome Remarks
Opening remarks from beBit SEA’s CEO, the Directors of CrescoData and Omnichat, setting the stage for an evening of insight and collaboration.
4:45 PM – 5:45 PM
k[AI]zen playbook: Reshaping SEA Commerce Growth with Human-Centered Agentic AI
A dynamic session exploring how human-centered innovation and agentic intelligence reshape SEA commerce and the ecosystem.
5:45 PM – 6:15 PM
Q&A: The Insight Exchange
An interactive Q&A session where guests engage directly with panelists, raising challenges, clarifying insights, and uncovering practical pathways for human-centered AI growth.
6:15 PM – 7:15 PM
Luxurious French Dinning Experience
Indulge in a bespoke menu by Restaurant Dominic, honored three times by the Michelin Guide. Chef Dominic curates an exquisite French dining experience exclusively for our guests.
7:15 PM Onwards
Closing Reflections & Networking
Conclude the evening with key takeaways, followed by exclusive networking and conversations with speakers and peers in a refined setting.

FAQs

What is the k(AI)zen playbook event?
The k(AI)zen playbook event is an exclusive gathering presented by beBit SEA, CrescoData, and Omnichat, a dynamic session exploring how human-centered innovation and agentic intelligence reshape SEA commerce and the ecosystem.

The event combines insightful sessions, interactive discussions, and networking opportunities for leaders in marketing, CX, retail, tech, AI, and ecommerce.
When and where is the k(AI)zen playbook event taking place?
The event is scheduled on 26 September 2025, Friday.
Time: 4 PM - 8 PM
Address: Restaurant Dominic @ The Row, 54G & 56G, Jalan Doraisamy, Chow Kit, 50300 Kuala Lumpur, Malaysia
Who should attend the event?
The event is designed for professionals in marketing, customer experience (CX), retail, technology, AI, and e-commerce, particularly those from Shopify brands in industries like fashion, beauty, pet products, and retail.

It’s ideal for leaders seeking to leverage AI for personalized customer engagement and business growth.
What makes this event different from typical industry gatherings?
Unlike surface-level sessions filled with jargon and sales pitches, this roundtable emphasizes practical, results-oriented discussions on human-centered Agentic AI's role in retail and commerce.

You'll gain actionable strategies tailored to Southeast Asia's growth challenges, high-value networking with peers from global enterprises, and insights from trusted brands—all in an exclusive, human-centered setting.
Will there be any networking opportunities at the event? 
Yes, there will be plenty of networking opportunities at the event. You’ll be able to meet and connect with industry professionals, speakers, and fellow attendees during the event.
What is included in the Fine Dining French Dinner Experience?
From 6:15 PM to 7:15 PM, guests will enjoy an exclusive French dining experience curated by Restaurant Dominic, a three-time Michelin Guide honoree.

The bespoke menu is designed to complement the event’s networking and collaborative atmosphere.
Can I bring a guest or colleague to the event? 
This event is exclusively for invited guests only. Please check with the event organiser to confirm if guests can be invited.
How do I register for this exclusive event?
This exclusive gathering is restricted to 40 carefully selected industry pioneers and senior decision makers. Your invitation reflects your recognized leadership in your esteemed industry.

Secure your exclusive access immediately here: https://luma.com/q8oknjq1 

*RSVP by 24 September 2025
What should I expect to gain from attending?
Strategic Insights: Learn how customer interactions will be handled by empathetic AI agents. 

Practical Applications: Discover proven strategies for balancing AI automation with emotional intelligence. 

Industry Intelligence: Access exclusive research and case studies from market leaders. 

Elite Network: Connect with 40 carefully curated industry leaders, senior decision-makers shaping SEA commerce and many more.
What should I wear, and what about dietary preferences?
We recommend business casual attire (e.g., smart shirts, blazers, or dresses) to match the professional yet relaxed atmosphere.

Please indicate any dietary restrictions (e.g., vegetarian, vegan, halal, gluten-free, or allergies) during RSVP, and we'll accommodate them.

Non-alcoholic beverages will be available alongside wine options.
Avatar photoAvatar photoAvatar photo

Secure your invitation to Kaizen Playbook

RSVP now to join an exclusive circle of leaders for an evening of AI insights, eCommerce growth strategies, and gastronomic experience.

Partners

Arise Health logoThe Paak logoOE logo2020INC logoEphicient logo
Trusted by Global Enterprises Across Industries:
Trusted by Global Enterprises Across Industries