About HoHo
HoHo is Taiwan's go-to platform for booking professional home services, from appliance and home cleaning to repairs and light renovation: more than 40 service categories, over 250,000 online members, and a 24-hour online booking experience that has earned above-industry satisfaction and repurchase.
More members, more scenarios, same team
As the member base and service range grew, marketing communication multiplied in scenarios and detail. Manual segmentation could no longer carry a full marketing plan, let alone iterate it.
Acquisition was getting harder too. Consumers pass through 7 to 12 information touchpoints per purchase journey, ad costs keep climbing, and attention per brand keeps falling. HoHo needed to convert new visitors at the critical moment, and, on a naturally long repurchase cycle, keep past customers coming back for repurchase and cross-sell.
Automation that works 24/7
Previously, every member campaign meant manually pulling lists, planning content, scheduling sends and logging results: ten campaigns, ten full workflows. With OmniSegment CDP's journey designer, the team builds each scenario once and the system runs it around the clock, triggering the right message for each customer. Built-in A/B testing and AI prediction keep refining what goes out, while send controls stop any member from being hit by several campaigns at once.
Four always-on journeys for new customers
For first-purchase conversion, HoHo runs four standing journeys along the funnel: registered but not purchased, browsed without checkout, cart abandoned, and checkout-page drop-off. The registration journey times its reminders to the golden window of 1 hour, 12 hours and 4 days after sign-up, reaching a 30% open rate and 20% conversion. Cart reminders sent 1 hour and 1 day after abandonment, tailored by product category, deliver 35%+ open rates and close to 20% conversion.
Repurchase and cross-sell for existing members
Repurchase invitations fire automatically when each service's own cycle comes due, so even a long cycle gets a precise nudge at the right moment. For cross-sell, HoHo worked with beBit TECH's digital strategy consultants to find services frequently booked together and put those combinations in front of the right members, lifting order value. Even members long past their last booking convert above 10% on these journeys.
A sales team that never clocks off
With OmniSegment CDP, HoHo effectively gained countless online salespeople working 24 hours a day across every scenario. Counting system cost and ad spend together, average ROAS still exceeds 6. Overall repurchase climbed from just above 20% to more than 30%, raising the lifetime value of every member.
"OmniSegment CDP lets us rapidly combine channels and targets. We can approach customers from more angles, and it saves the marketing team a huge amount of time."IVORY · MARKETING DIRECTOR, HOHO
