RETAIL & E-COMMERCE

Every store visit and every click, one customer you actually know.

OmniSegment is the customer data platform that unifies your store, online and loyalty data into one profile per shopper, then lets AI pick the audience, the product and the channel for every message. And our team runs it with you.

Join the waitlist See what we run for retail

In-storePOS · receipts

Online storebrowse · checkout

Loyaltypoints · tiers

Marketplaceorders · reviews

UNIFIED BY ONE ID

AisyahVIP · buys in store, browses online

ONE
ID

Due to buy in 12 daysDenim · size 27Store: BangsarPrefers LINE

THE PROBLEMRETAIL

Your best customer shops everywhere. Your tools only see one screen.

Most retail brands run online and offline as two businesses, on tools built for email alone. The result: the same shopper counted twice, margin bleeding to marketplaces, and messages that ignore the store entirely.

01 · SPLIT IDENTITY

Online and in-store are two different customers.

Browsing, checkout, POS and loyalty sit in separate systems. You cannot see that the person who buys in store is the same one abandoning a cart online, so you re-acquire people you already own.

Today: one shopper, counted three times.

02 · MARGIN LEAK

Marketplaces own your margin and your customer.

Every sale on a marketplace hands over commission and, worse, the customer relationship. You get the order once and never the identity, so you cannot bring that buyer back to your own channel where retention pays.

Today: renting customers you should own.

03 · BLIND SENDS

Email tools can't see the shop floor.

Klaviyo, Mailchimp and the like blast the same online list on a schedule. No store behaviour, no repurchase timing, no channel choice, no operator. The list burns out and unsubscribes climb.

Today: the same email, to everyone, on Tuesday.

On a marketplace, most of the sale never reaches you.

Commissions, fees and ad take-rates claim a large share of every marketplace order, and the customer stays theirs. On your own channel, with retention doing the work, you keep far more of each sale and the relationship that comes with it.

Marketplaceorder value kept

~65% take & fees

Own channelwith retention

~90% kept

Illustrative. Marketplace take rates and fees vary by platform, category and ad spend; own-channel economics depend on your fulfilment and retention. The point is directional: retention on channels you control is where margin lives.

WHAT WE RUNRETAIL PLAYBOOK

The programmes we run for retail brands.

Real OmniSegment journeys, built around how shoppers actually behave: unify first, then grow the first purchase, lift repurchase, and win people back before they lapse.

1SEE EVERY CUSTOMER

One profile across store, online and loyalty.

One ID stitches receipts, checkout, app and points into a single record per shopper, so every downstream journey fires on the whole person, not half of them.

OMO unification online + in-store + loyalty into one profile

Automatic RFM and NASLD segmentation lifecycle stage per customer

Behaviour and interest labelling categories, price band, store

2GROW THE FIRST PURCHASE

Turn browsers and new members into buyers.

Catch intent while it is warm and personalise what each shopper sees, so first-time visits convert instead of leaking away.

Cart and browse abandonment recovery timed, personalised follow-up

AI product recommendation right product per person, on-site and in message

Welcome and first-order journeys new member to first purchase

3LIFT REPURCHASE

Reach each customer when they are due to buy.

The purchase-cycle model predicts when each shopper is due again, so replenishment and upgrade offers land on the right day, on the channel they answer.

Replenishment and repurchase timing due-to-buy prediction per customer

Membership tier upgrade journeys nudge the next tier

AI Sending best channel and time picked per person

4WIN BACK BEFORE THEY GO

Catch lapsing customers while there is still time.

Spot the drift early from behaviour, not guesswork, and run win-back before a good customer quietly becomes a lost one, while capturing zero-party data to keep the profile sharp.

Lapse and win-back journeys triggered by NASLD stage shift

Post-purchase care and reviews satisfaction into the next order

Zero-party surveys into the profile preferences that sharpen every send

THE ENGINE UNDERNEATH

One platform. Four AI decisions on every customer.

The retail playbook runs on OmniSegment: your data unified once, then Core AI deciding who to reach, what they see, and where to say it. Built in, not bolted on.

DATA FOUNDATION

One ID

Every touchpoint resolved to one profile per shopper: online, in store and loyalty, with duplicates merged automatically.

CORE AI LIVE

AI Segmentation

Finds the right audience for each campaign automatically, on lifecycle, value and behaviour, no manual list-pulling.

CORE AI LIVE

AI Recommendation

Personalises the product each shopper sees, on-site and inside every message, from what they browse and buy.

CORE AI LIVE

AI Sending

Picks the best channel and time for each person, across email, LINE, WhatsApp, SMS, app and web.

Journeys are built on a visual, no-code canvas your team can read. See the full platform on the Platform page, and the coming agentic layer on AGENTBIT.

Enterprise-grade security, from day one.

OmniSegment is developed and operated under an ISO/IEC 27001:2022 and ISO/IEC 27018:2019 certified information security management system, with AES-256 encryption at rest and in transit.

Designed to support your data-protection obligations under Malaysia and Singapore PDPA, Indonesia PDP Law and GDPR. We act as your data processor and support your compliance as your extended team.

ISO/IEC 27001Information security management · valid to 2028

ISO/IEC 27018Cloud PII protection controls

AES-256Encryption at rest and in transit

Every store visit and every click, one customer you actually know.

Your best customer shops everywhere. Your tools only see one screen.

Online and in-store are two different customers.

Marketplaces own your margin and your customer.

Email tools can't see the shop floor.

On a marketplace, most of the sale never reaches you.

The programmes we run for retail brands.

One profile across store, online and loyalty.

Turn browsers and new members into buyers.

Reach each customer when they are due to buy.

Catch lapsing customers while there is still time.

One platform. Four AI decisions on every customer.

One ID

AI Segmentation

AI Recommendation

AI Sending

Retail brands already run this.

Levi's grows loyal-customer revenue with lifecycle journeys.

Versuni turns long product cycles into lasting relationships.

VERVE lifts revenue with repurchase-cycle journeys.

Plain-me lifts click-through with zero-party data.

Enterprise-grade security, from day one.

Give your retail brand a brain.