About JUVALY
JUVALY has spent ten years building a reputation in Taiwan for effective anti-aging skincare, refined design and a philosophy of quiet resilience. Its formulas have earned the trust of a broad following, including vegan-care users and customers with sensitive skin.
Audiences kept getting smaller. Communication kept getting harder.
Like most beauty brands, JUVALY hit the wall of micro-segmentation: dozens of small customer groups, each with its own behaviour, interests and buying rhythm. Past a certain size, no team can segment by guesswork. The brand needed a data system that could read each customer's behaviour and likely next purchase, and make member operations scientific instead of intuitive.
Measurement was the second gap. After each campaign email or LINE push, the team judged performance by feel, or with basic tools that could not track every channel and campaign in one place. Founder Judy decided to work with beBit TECH to close both gaps at once.
Treat tens of thousands of members as individuals, not a crowd
Before OmniSegment, email sends went to the entire member base at once, and the team could only see click rates: not what each customer bought, or how often they returned. With OmniSegment CDP, JUVALY can see each member's purchase behaviour, browsing history and channel preferences, and use that to tune frequency, content and product recommendations for every campaign.
A consulting team that checks the work, not just the invoice
Over ten years Judy had worked with many software vendors, and the difference she points to is the people. Instead of leaving the brand to troubleshoot alone, beBit TECH's customer success consultants reviewed her journey scripts directly and tuned each one for maximum effect, rather than selling more tools.
Waking sleeping customers, precisely
Most retail brands wake dormant customers the same way: a strong enough offer to bring them back. The hard part is not the incentive, it is knowing exactly which customers deserve it. Using OmniSegment's audience insight, JUVALY identified dormant members by label, behaviour and repurchase cycle, and sent wake-up offers only where they would pay back. The dormant-customer programme accumulated 37.07% revenue growth.
Data turned into revenue
Running tailored journey scripts for new, returning and dormant customers, JUVALY grew annual repeat-customer revenue by 18.79%, a seven-figure gain. A membership tier-upgrade journey reached a ROAS of 167.81, lifting customer lifetime value. The team now tests and verifies every idea on data: which members buy for themselves, who shops for family, and what content each group actually welcomes.
"In the future, OmniSegment CDP combined with AI will be one of a brand's strongest team members. That is the trend for the next five years."JUDY · FOUNDER, JUVALY
