KAIZEN Playbook 2025: Agentic AI in SEA

01ABOUT

Welcome to k[AI]zen playbook, Volume 1.

This first edition convened industry voices to discuss human-centered Agentic AI and future growth strategies, in partnership with beBit TECH, CrescoData and Omnichat.

KAIZEN PHILOSOPHY

What is KAIZEN?

Kaizen is a Japanese business philosophy of continuous improvement: small, steady changes involving everyone to enhance processes, boost productivity, and drive gradual, lasting growth.

K[AI]ZEN FRAMEWORK

AI-Driven Kaizen Marketing Framework

Marketers face challenges of personalization, retention and customer trust. This framework uses data and AI to refine every step, keeping strategies human-centered while Agentic AI does the heavy lifting.

02SPEAKERS

Thought leaders redefining growth in SEA commerce.

From AI breakthroughs to next-gen marketing strategies: what's truly working in today's data-driven, human-centered digital economy.

SPEAKER

Cesare A. Guerreri

Chief Digital Officer
L'Oréal Malaysia & Singapore

A digital leader at L'Oréal, committed to transforming eCommerce with consumer-first strategies and sustainable growth.

SPEAKER

Wai Ken Wong

Country Manager
StashAway Malaysia

Drives fintech transformation at StashAway Malaysia, leveraging AI and empathy to empower investors with smarter financial solutions.

SPEAKER

Anthony Tan

Senior Account Director
Omnichat

Passionate about connection, Anthony helps brands unlock AI-powered messaging to engage, retain and grow with purpose.

SPEAKER

Matej Urban

Regional Director
ZALORA

10 years in eCommerce; leads the regional roll-out of ZALORA's multi-channel platform.

SPEAKER

Rizal Kamal

Founder & CEO
LOL Asia

The pioneer behind The Alice Experiment, Asia's first AI band blending human creativity and emotion with AI.

MODERATOR

Erica Yoong

Marketing Director, SEA
beBit TECH

A decade of global startup and SaaS growth experience; leads beBit TECH's regional marketing and growth in SEA.

03WHO SHOULD ATTEND

Tailored for leaders shaping digital & eCommerce growth.

CMOs & Marketing Leaders

Drive brand strategy and seek human-centered AI solutions that enhance loyalty, engagement and revenue growth.

Heads of Digital / CRM / eCommerce

Optimize customer journeys and want smart AI automation that maintains personal connection while reducing team burnout.

Product & Growth Leaders

Scale user acquisition and need intelligent systems that personalize experiences without sacrificing authentic engagement.

Strategic Innovators

Look for actionable Agentic AI applications that transform customer engagement through empathy-driven automation.

CX Leaders

Orchestrate end-to-end customer journeys and need empathy-driven AI that transforms every touchpoint into loyalty.

04VENUE

Exquisite French dining with Chef Dominic.

Guests indulged in an exclusive menu curated by the Michelin-recognised Chef Dominic, where French refinement met modern culinary artistry.

Restaurant Dominic @ The Row
54G & 56G, Jalan Doraisamy, Chow Kit, 50300 Kuala Lumpur, Malaysia

Get directions →

05SCHEDULE

How the evening unfolded.

4:00 – 4:30 PM

Registration & Welcome Drinks

Arrival, warm welcome and mingling over curated refreshments with fellow leaders in marketing, CX, retail, tech, AI and eCommerce.

4:30 – 4:45 PM

Welcome Remarks

Opening remarks from beBit SEA's CEO and the Directors of CrescoData and Omnichat, setting the stage for the evening.

4:45 – 5:45 PM

k[AI]zen playbook: Reshaping SEA Commerce Growth

A dynamic session exploring how human-centered innovation and agentic intelligence reshape SEA commerce and the ecosystem.

5:45 – 6:15 PM

Q&A: The Insight Exchange

An interactive session where guests engaged directly with panelists on practical pathways for human-centered AI growth.

6:15 – 7:15 PM

Luxurious French Dining Experience

A bespoke menu by Restaurant Dominic, honoured three times by the Michelin Guide, curated exclusively for guests.

7:15 PM onwards

Closing Reflections & Networking

Key takeaways followed by exclusive networking and conversations with speakers and peers.

06FAQs

Questions from the original invite.

What was the k(AI)zen playbook event?

An exclusive gathering presented by beBit SEA, CrescoData and Omnichat: a dynamic session exploring how human-centered innovation and agentic intelligence reshape SEA commerce and the ecosystem, combining insight sessions, interactive discussion and networking.

When and where did it take place?

Friday, 26 September 2025, 4PM–8PM, at Restaurant Dominic @ The Row, 54G & 56G Jalan Doraisamy, Chow Kit, 50300 Kuala Lumpur.

Who was it designed for?

Professionals in marketing, customer experience (CX), retail, technology, AI and eCommerce, particularly leaders from Shopify brands in fashion, beauty, pet products and retail, seeking to leverage AI for personalised engagement and growth.

What made it different from a typical industry event?

Rather than surface-level sessions filled with jargon and sales pitches, the roundtable emphasised practical, results-oriented discussion on human-centered Agentic AI's role in retail and commerce, with actionable strategies for Southeast Asia's growth challenges.

Was there networking?

Yes — guests connected with industry professionals, speakers and fellow attendees throughout the evening.

What was included in the dining experience?

From 6:15–7:15 PM, guests enjoyed an exclusive French dining experience curated by Restaurant Dominic, a three-time Michelin Guide honouree, designed to complement the evening's networking atmosphere.

Was this open to the public?

No — the gathering was restricted to 40 carefully selected industry pioneers and senior decision-makers by invitation only.

What should attendees expect to gain?

Strategic insights on empathetic AI-agent customer interactions. Practical applications for balancing AI automation with emotional intelligence. Industry intelligence from market-leader case studies. Elite network with 40 curated industry leaders shaping SEA commerce.

Was the dress code and dietary handling flexible?

Business casual was recommended (smart shirts, blazers or dresses). Dietary restrictions (vegetarian, vegan, halal, gluten-free, allergies) were accommodated on RSVP; non-alcoholic beverages were available alongside wine options.