Proof at national scale.
Three household names, three different problems, one pattern: unify the customer first, then let the data decide.
Honeys runs 10 million members across 800 stores on one brain.
Japan's leading women's fashion brand serves nearly 10 million members through 800+ stores and a growing online business. At that scale, hand-built campaigns stop working. Honeys unified every signal into a single profile per customer on OmniSegment, then let AI product recommendation pick what each shopper sees and AI delivery pick when and where each message lands. Abandoned carts get reminded, dormant members get woken, and promotions tune themselves.
"OmniSegment CDP enables more refined, customer-focused communication. We will continue leveraging beBit's technology and insights to keep enhancing how we manage our customers." EIJI YOKOTA · EC DIVISION MANAGER, HONEYSRead the full story
BOOKOFF rebuilt loyalty by seeing one customer, not two channels.
Japan's largest second-hand retail chain, 800+ outlets and 30 years of history, watched the pandemic empty its stores. Instead of coupons, BOOKOFF and beBit TECH mapped the full customer journey, surveyed real behaviour, and found the unlock: customers who used both online and offline became the most loyal. That insight broke down the wall between the store and e-commerce teams and drove one seamless OMO experience.
"To customers, BOOKOFF is BOOKOFF, whether they shop online or in store, buy or sell. They expect one seamless, unified experience." HIDEYUKI KODERA · E-COMMERCE SERVICE PLANNING MANAGER, BOOKOFFRead the full story
Versuni turns long product cycles into lasting relationships.
The home-appliance maker behind famous airfryer and espresso lines sells products people replace every few years, so loyalty has to be built between purchases. Versuni unified browsing, checkout and after-sales data into a 360-degree profile per customer on OmniSegment, labelled interests automatically, and let scenario-based automation reach each customer at the right time, on the right channel, with the right product.
