Founded in 1983, enutrition has been focusing on providing high-quality adult nutritional products for the Taiwanese market. Founder Dr. Zhang Xianping found that the Taiwanese market lacked nutritional products that were suitable for the local people's physique. Imported products were not only expensive, but the formulas were not necessarily suitable. Therefore, enutrition's mission was to develop products that were truly suitable for the Taiwanese physique through professional nutritional knowledge and scientific technology to help the people improve their nutritional level. Along the way, enutrition is committed to becoming the preferred brand in the Taiwanese adult nutritional product market, providing a full range of nutritional science solutions from clinical medicine to daily health care.
From Static Showcase To Interactive Membership Engine
enutrition’s website was built for brand display, not dialogue. With limited two-way engagement, the team couldn’t surface real customer needs or deepen member value. To compete, Yifu committed to a digital model centered on ongoing interaction and trust, not just product pages.
Unifying Siloed Data To Accelerate Decisions Making
As enutrition added Facebook, LINE, and email, data spread across disconnected platforms. Teams spent hours manually exporting reports, driving up costs without improving efficiency. The absence of a unified tagging framework meant behaviors and interests weren’t captured consistently blocking precise audience segmentation and personalization.
Personalize Nutrition Care With Data Precision
To overcome siloed data and inefficient marketing, enutrition selected beBit TECH’s OmniSegment CDP for its user-friendly deployment and mature AI capabilities, unifying data, automating journeys, and powering personalization at scale.
“As adult nutrition is deeply individual, understanding needs is critical,” says CSO Zong Jia-Wei. “When seniors face aging, chronic illness, or dietary limits, even family may not fully understand them.” With digital tools, Yifu now delivers the right products and credible nutrition education, precisely, to those who need it most.
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From Data To Daily Care: 8× Growth In Automation-Driven Revenue share
To stand out in adult nutrition, enutrition unified website, LINE, and Facebook data with beBit TECH’s CDP, gaining a single view of each customer. With clearer insights, the team shifted from clinical messaging to everyday, stigma-reducing content that blends nutrition education with real life. “CDP-powered data and automation let us personalize repurchase reminders and content by individual buying cadence,” notes CSO Zong Jia-Wei. The result: automation-attributed revenue share up >8× and materially higher operational efficiency.
Personalized replenishment journeys that multiply engagement
Repurchase needs are predictable; timing is not. Yifu uses behavioral signals to trigger reminders, monthly restockers vs. bulk buyers get different nudges, channels, and offers. This doubled depth and stickiness in member engagement, lifted returning-customer traffic by 156% YoY, and grew active customer traffic by 2× in a year.
OMO That Honors Intent, Builds Trust And Converts
Recognizing that many purchases finish in-store, enutrition redesigned the abandoned-cart flow to diagnose why people pause, not just push checkout. Proactive re-engagement now routes shoppers to live nutrition advisors who offer usage guidance and, when appropriate, guide to offline purchase. The approach reduces friction, improves confidence, and increases online-to-offline conversion, driving healthier cross-channel sales.
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Test Online, Scale Offline: 122% YoY Lift In Sign-ups With Real Time Insights
Freed from shelf and space constraints, enutrition turned its website into a rapid-testing ground for new SKUs and segment-specific bundles. Winning combinations moved from online pilots to offline rollout, cutting product-development risk. Partnering with beBit TECH, the team refined on-site UX, optimizing new-member pop-up timing to drop dismissals and deliver a steady stream of signups, driving a 122% YoY increase in sign up rate.
Proprietary AI that Select The Right Channel
By using OmniSegment CDP’s AI Smart Channel Delivery, enutrition matches each customer’s preferred touchpoint, LINE, email, or SMS to reduce noise and lift opens and engagement. The result is personalization that feels helpful, not intrusive, and measurably increases brand affinity.
Result
Data-driven journeys, precise replenishment reminders, and intent-aware OMO execution lifted both online and in-store conversions, advancing Yifu’s digital transformation and accelerating commercial performance.
"beBit TECH's CDP has given us a valuable learning tool to deeply understand consumer needs, especially preferences and repurchase frequency. Through data analysis, we can optimize products and marketing in real time. These insights also strongly support product planning, helping us precisely align with consumer needs and improve overall operational efficiency."ZONG JIAWEI · CHIEF STRATEGY OFFICER OF ENUTRITION
