BEAUTY & COSMETICS

Every skin type and every routine, one customer you actually know.

OmniSegment is the customer data platform that unifies your counter, online, app and loyalty data into one profile per customer, then lets AI recommend the right product for each person and reach them the moment they are due to reorder. And our team runs it with you.

Join the waitlist See what we run for beauty

CounterPOS · consults

Online storebrowse · checkout

Loyaltypoints · tiers

Skin quiztype · concerns

UNIFIED BY ONE ID

Mei LingVIP · combination skin, buys at the counter

ONE
ID

Reorder due in 9 daysCombination skinSerum + SPFPrefers WhatsApp

THE PROBLEMBEAUTY

Beauty is advice. Online, the advice disappeared.

At the counter, an advisor knew each customer's skin, history and routine. Online, everyone gets the same catalogue and the same newsletter. The expertise, the timing and the relationship all break the moment the customer leaves the store.

01 · NO ADVISOR

The counter advisor doesn't exist online.

In store, someone knew your skin type, what you bought and what worked. Online, every visitor sees the same grid and the same promo. The advice that actually sells beauty is gone.

Today: the same catalogue for every skin type.

02 · MISSED REORDER

You miss the moment they run out.

Skincare and cosmetics run out on a cycle. Miss the reorder window and your customer restocks from whoever reaches them first, often a marketplace or a competitor's ad, not you.

Today: they run out, someone else reminds them.

03 · GENERIC BLASTS

One newsletter for every skin type.

Blasting the same send to the whole list ignores skin type, routine stage and the preferences customers happily give you. Beauty buyers expect it personal; generic reads as spam and the list burns out.

Today: the same email, to everyone, on Tuesday.

Skincare runs out on a clock. Be there when it does.

Every product has a natural repurchase cycle. OmniSegment predicts when each customer is due, so the reorder reminder, the routine refill and the upsell land in the window that matters, not weeks late.

Day 0Purchase

~Day 40Running low

~Day 55Reorder window

Day 70Empty

Reach them in the windowa replenishment reminder becomes a repurchase, on your own channel

Miss the windowthey restock from a marketplace or a competitor's ad, and the routine moves on

Illustrative; real repurchase cycles vary by product and customer. OmniSegment's purchase-cycle model predicts the window per customer, per product, from actual behaviour.

WHAT WE RUNBEAUTY PLAYBOOK

The programmes we run for beauty brands.

Real OmniSegment journeys, built around how beauty is actually bought: know each customer, recreate the advisor online, own the replenishment cycle, and win people back before the routine breaks.

1KNOW EACH CUSTOMER

One profile: counter, online, app and skin quiz.

One ID stitches counter receipts, checkout, app and loyalty into a single record per customer, tagged with skin type and concern, so every journey fires on the whole person.

OMO unification counter + online + app + loyalty into one profile

Skin-type, concern and routine labels the profile the counter used to hold

Zero-party capture quiz and consultation answers into the profile

2RECREATE THE ADVISOR

Match the right product to each customer.

Bring counter-level advice online: recommend by skin type and concern, build the routine, and turn a first visit into a confident first purchase.

AI recommendation by skin type and concern on-site and in every message

Routine-builder and consultation journeys quiz result to first purchase

Welcome and new-member journeys first order and how-to-use

3OWN THE REPLENISHMENT CYCLE

Reach each customer the moment they run low.

The purchase-cycle model predicts when each customer is due for each product, so the reorder reminder and the routine upsell land in the window, on the channel they answer.

Replenishment reminders due-to-reorder prediction per product

Routine upsell and cross-sell serum to moisturiser to SPF

Tier upgrade and AI Sending best channel and time picked per person

4WIN BACK BEFORE THE ROUTINE BREAKS

Bring dormant customers back to their routine.

Spot the drift early from behaviour, not guesswork, and run win-back before a good customer's routine moves to another brand.

Lapse and win-back journeys triggered by NASLD stage shift

Post-purchase care, reviews and how-to-use satisfaction into the next order

Dormant reactivation Juvaly recovered 37% of revenue from dormant customers

THE ENGINE UNDERNEATH

One platform. Four AI decisions on every customer.

The beauty playbook runs on OmniSegment: your data unified once, then Core AI deciding who to reach, what to recommend, and where to say it. Built in, not bolted on.

DATA FOUNDATION

One ID

Every touchpoint resolved to one profile per customer: counter, online, app and loyalty, with duplicates merged automatically.

CORE AI LIVE

AI Segmentation

Finds the right audience for each campaign automatically, on lifecycle, value and behaviour, no manual list-pulling.

CORE AI LIVE

AI Recommendation

The advisor at scale: recommends the right product for each customer's skin type and routine, on-site and inside every message.

CORE AI LIVE

AI Sending

Picks the best channel and time for each person, across email, LINE, WhatsApp, SMS, app and web.

Journeys are built on a visual, no-code canvas your team can read. See the full platform on the Platform page, and the coming agentic layer on AGENTBIT.

Enterprise-grade security, from day one.

OmniSegment is developed and operated under an ISO/IEC 27001:2022 and ISO/IEC 27018:2019 certified information security management system, with AES-256 encryption at rest and in transit.

Designed to support your data-protection obligations under Malaysia and Singapore PDPA, Indonesia PDP Law and GDPR. We act as your data processor and support your compliance as your extended team.

ISO/IEC 27001Information security management · valid to 2028

ISO/IEC 27018Cloud PII protection controls

AES-256Encryption at rest and in transit

Every skin type and every routine, one customer you actually know.

Beauty is advice. Online, the advice disappeared.

The counter advisor doesn't exist online.

You miss the moment they run out.

One newsletter for every skin type.

Skincare runs out on a clock. Be there when it does.

The programmes we run for beauty brands.

One profile: counter, online, app and skin quiz.

Match the right product to each customer.

Reach each customer the moment they run low.

Bring dormant customers back to their routine.

One platform. Four AI decisions on every customer.

One ID

AI Segmentation

AI Recommendation

AI Sending

Beauty brands already run this.

19again grows existing-customer revenue with lifecycle journeys.

iQueen holds loyalty at over a million beauty members.

Juvaly wins back dormant customers with lifecycle personalisation.

Chazitang ties counter and online into one OMO engine.

Enterprise-grade security, from day one.

Give your beauty brand a brain.