Honeys is a leading women's fashion brand in Japan, known for its extensive network of over 800 physical stores and nearly 10 million members. To effectively manage such a large and diverse customer base, Honeys joined forces with beBit TECH to implement the OmniSegment Customer Data Platform. Through this collaboration, Honeys aimed to enhance customer engagement by leveraging AI-powered personalization and strengthen loyalty.
Data-Driven Customer Insights for Precision Marketing
With more than 800 stores across Japan and an online presence, Honeys serves almost 10 million loyal shoppers. Faced with the challenge of tailoring communications at scale, they implemented OmniSegment CDP to fuse all customer data into a 360-degree profile. Leveraging AI-powered insights in real time, the team now automates reminders for abandoned carts, reawakens dormant customers and optimize promotional campaigns, as a result, the platform significantly enhanced marketing efficiency and boosted customer lifetime value (LTV).
OmniSegment CDP uses advanced AI, an intuitive interface, and comprehensive analytics support, allowing Honeys to ramp up quickly with minimal training cost and secure early wins.
Honeys accelerated its marketing performance with two AI powered features. AI Smart Product Recommendation transforms recent browsing and purchase data into purchase-probability signals and showcases the top items on Honeys’ website. AI Smart Delivery automatically sends emails at each customer’s preferred time via their favorite channel to maximize engagement.
"OmniSegment CDP enables more refined, customer-focused communication. We will continue leveraging beBit's leading technology and insights to explore new ways of enhancing our customer management strategies."HONEYS · MR. EIJI YOKOTA, EC DIVISION MANAGER
