About Yannigo
Founded 20 years ago as an e-commerce native, Yannigo grew from maternity nutrition into a full family-health supplement brand, adding two physical stores in Taichung and Linkou. Its promise pairs strong products with one-on-one nutrition consultation, staying close to each customer's health across life stages.
Retention had to replace expensive acquisition
With ad costs climbing, every new customer costs more. Yannigo reset its strategy around keeping the members it already had: better retention, stronger loyalty, higher lifetime value.
The blocker was manual work. Every EDM meant pulling audiences, designing content and scheduling sends by hand, and a single channel consumed most of the team's time. With members spanning genders, ages and health needs across online and store channels, true personalisation at every stage of the customer journey was impossible manually.
Automated journeys, personalised by behaviour and need
With OmniSegment CDP, Yannigo unified member data across online and offline channels into one foundation, then replaced manual scheduling with automated customer journeys that weave personalised messages across channels based on each member's behaviour and situation.
Adding a product to the cart now triggers timed checkout reminders that lift basket conversion. After purchase, care messages help members use products well and build trust, and repurchase reminders fire automatically on each member's own cycle.
Life-stage communication, down to the trimester
Because members share their pregnancy stage at registration, Yannigo can send stage-appropriate knowledge and product recommendations as that stage progresses, building goodwill with expecting and nursing mothers rather than blasting promotions.
AI picks the channel and the moment
OmniSegment's built-in AI smart sending chooses the best channel and time per member: the same storewide offer might reach a senior member by LINE at 7am, an office worker by email at lunch, and a young mother by SMS at 9pm. Send costs fall, engagement rises, and message conversion improved 23%.
Retention metrics moved together
After adopting OmniSegment CDP, automated checkout reminders lifted basket conversion by a quarter (+25%), personalised after-sales care and repurchase reminders grew overall repurchase by 16%, and AI-optimised sending raised message conversion by 23%.
"OmniSegment CDP automatically sends personalised care to members across different needs and purchase situations. It helps the brand stay close to every customer."SAMMY · FOUNDER, YANNIGO
